Getting Refreshed with GoPro
Maybe I’ve just been watching too many ski movies this off-season, but seeing a video with multiple sports using different mediums is so refreshing. From snow to air to water to trees, these awesome athletes are kicking ass and making it look like we should all be there with them. What especially impressed me with the video though, is that one of the two skiers is a female. Julia Mancuso, a World Cup ski racer and Olympic medalist, takes on the big mountain and rips! I think women in advertising, even this century have too often been strictly selling sex, appearance or cleaning products. So it awesome to see GoPro representing female athletes and giving them just as much camera time as their male equivalents. Not to mention, it is always fun to see a ski racer take on powder. Not discrediting the incredible free diving mermaids, but as opening day here in Crested Butte approaches, I can’t get enough of women ripping on snow.